ProWein: The wine fair in Düsseldorf
Key facts:
- Time frame: 15th to 17th March
- Venue: Messegelände Düsseldorf
- Agenda: 4.000 Exhibitors from 65 countries
- Program: Tastings, Masterclasses, Paneldiscussions
The ProWein fair has established itself as the most renowned event for wine and spirits – and the only one that covers the global market in its entirety. The trade fair allows interested visitors to taste the new vintage, discover current trends, inform themselves about latest market developments and make new contacts. This year, once again the most important national and international exhibitors will be taking part.
ProWein Agora – Marketplace for exchange
Across the span of the three days, the Agora offers leading figures from the wine and spirits industry as well as the academia the opportunity to bring their perspectives onto the stage. The 12-hour program encourages exchange in a wide variety of formats, ranging from TED-style keynotes and panel discussions to interviews. The thematic focus, “New Technology: How Data and Tools Create Added Value,” provides insights into the opportunities and risks of increasing digitalization and the use of AI in wine sales.
Dr. Felix Hüttemann will take part in the trade fair as a representative of the project “The Computerized Palate: Digital Technologies and the Lower Senses.”